Clear and consistent communication is key to ensuring both teams are aligned in strategy and execution. Regardless of whether one is a startup trying to build its brand or if they are an established firm trying to increase their market share...
Tag - Campaign
We’ve all heard it said that we shouldn’t put all our eggs in one basket and, in business especially, this idea of spreading things out can often seem integral to success. After all, the more you branch out, the more you should be able to increase...
Public relations (PR) campaigns take time and effort to plan and roll out effectively. You need to know what to expect from a PR campaign and how it will help your business before investing time and a valuable part of your marketing budget. PR...
Going online is what every business needs to do in order to survive these days, and if you are running, or are going to run an ecommerce business, you have to take into account the fact that you are going to have to fight very hard to keep your own...
Given the capitalist society we live in, it’s no surprise that businesses have a lot more clout than the individual. We look to them for more than the employment opportunities they offer to our population. We also look to them to participate in...
Durex explores with #DoNotDisturb social experiment film – and it goes viral in just 24 hours
Is your marketing campaign feeling a little dull and lifeless? Don’t worry; there are many things that you can do to turn things around and breathe life into it. What you need to do is get an advantage over the competition and add an extra dimension...
