As a provider of exceptional quality flour and plant-based ingredients, Bay State Milling has developed its network of suppliers to facilitate every step of the process from grain to end packaged products. Supplying their high-quality ingredients to retail and wholesale bakeries, food service operators, distributors and food manufacturers, Bay State Milling has a wide reach across the industry in the United States with an expansive and reliable nationwide distribution network. However, the basis of Bay State Milling’s operations is family, as it has been passed down over the last 175 years through five generations of one family, who have remained committed to providing access to healthy, delicious, responsibly sourced and produced food ingredients.
Established in 1899, Bay State Milling started as a company that predominantly milled wheat flour for bread and snacks. However, over the years the way people eat has changed; not only are allergens such as gluten catered for in a more diverse way, but people are more conscious of the ingredients used in products for health reasons. Therefore, Bay State Milling has adapted over the years to diversify its product offerings in line with consumer demands. Now they produce wheat and rye flour, oats, seeds, spices, and unique varietals all with varying options including gluten-free, high protein or high-fibre diets. As the food system and the way we eat continues to change, Bay State Milling is prepared to evolve to always stay ahead of its customers’ needs to provide a variety of options, which taste great and are affordable. All whilst maintaining the trust that the company has built with customers and across its supply chains for generations.
For Bay State Milling a trusted and reliable supply chain is crucial, as the company works across every aspect of their ingredients’ lives from seed to end products. All products are responsibly sourced from its dedicated supplier and grower partners, which are expertly processed and milled to meet the exact specifications for its product uses. Consequently, the company has an expansive network of research and development teams, commercial teams, as well as state-of-the-art milling and production facilities across North America and Canada. Bay State Milling has strategically placed its milling and production facilities across North America to ensure that it minimises freight costs to deliver competitive ingredients that seamlessly integrate into its customers’ operations. Bay State Milling operations have therefore perfectly positioned themselves to supply expansive markets geographically, whilst also ensuring that the products it does supply are constantly evolving with consumer needs.
A key focus for Bay State Milling is innovation, as the company has established a dedicated team of food and cereal scientists, culinary experts, nutritionists, and sensory experts to ensure its products are always high in quality. These teams are working to improve the quality of all ingredients produced and milled across the company’s network. This has provided the company with a proven track record of formulating top-quality products and commercialized ingredients that are used in many of today’s leading brands. A lot of this work is being facilitated in the company’s Rothwell Grain Essentials Center to develop its ingredients, whilst working directly with its partners and customers.
By working with its customers, the company can use its real-time feedback to continue to develop its ingredients and keep tabs on the changing eating habits across the nation to better supply them for the future through this direct communication. The Rothwell Grain Essential Center takes product development from concept to commercialisation, whilst ensuring that throughout every stage of a product’s life from seed to end product is critically managed with the most advanced technology and agricultural knowledge. This is what ensures the trusted quality throughout its production that Bay State Milling is known for.
One product development that sets Bay State Milling ahead of its competitors is its HealthSense® line which has disrupted the market to allow consumers to enjoy their favourite foods such as pizza, pasta and bread whilst also meeting their dietary requirements for healthy fibre. The HealthSense® Wheat Flour allows people to be more engaged with their food, to know what is included and where it came from. The range is aimed to help the consumer to feel more in control of their food. Consequently, the Bay State Milling Company announced the launch of Wingold® Wellness multi-purpose flour in May 2023, which is marketed as a better-for-you blend with three times the gut-healthy fibre of traditional refined wheat flour. The new blend has the same taste, functionality, and quality that customers know and love from Bay State Milling, but it has been innovatively developed to provide a more gut-friendly option. This announcement highlights the company’s commitment to evolving in line with consumer preferences, to ensure it remains ahead of the game across the industry.
Overall, Bay State Milling provides its diverse and growing array of customers with innovative, distinctive, and high-quality grain-based ingredients. These ingredients have established the company as changing the game for the grain-based ingredient industry as they are remaining in touch with its consumer base to ensure that its products are serving both their needs and dietary requirements. However, it is the family-owned quality that really makes this company stand out as throughout its operation the company’s sense of care and ownership is the foundation for every product’s expansion and development. Consequently, Bay State Milling continues to evolve with the changing tide of customers’ food requirements, and so remains ahead of the industry by actively working throughout supply chains for the benefit of its customers.
