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When it comes to your marketing efforts, you can often feel like you have to do everything, everywhere, all of the time. It can get exhausting. You start to feel like you’re chasing your audience down but still getting less traction. So, is it time that you streamline everything about your operations, including your marketing? From going digital and using contractors, to honing in on your marketing efforts and your approach to customers, you could make a huge impact on both your engagement levels and your productivity. But to do that, you’re going to want to focus on the idea of less being a lot more.
Use Engaged Platforms
One of the first things you can do to achieve that is to make sure that you’re focusing on engaged social media platforms only. If you’re an established business with current marketing activity, you’ve probably been working on your social media marketing for a while. This can mean you are on every single platform available – but are they all beneficial to you? You may find that you get a better level of engagement on just one or two platforms, so, you should be focusing the majority of your efforts on them.
Promote To A Niche
Next, you’re going to want to think about promoting to the right audience. You may feel as if you need to talk to anyone and everyone to find customers, but that’s not true. You need to be able to find your own niche audience, the people that will be more interested in your business and content, and not just people in general. Publishers should find bookworms, camera brands should find shutterbugs, and stationery suppliers should find office businesses – otherwise, they may be shooting without aim.
Make Smaller Physical Footprints
So much is accessible to businesses and consumers online, that the physical aspect of marketing doesn’t have to be your main focus. In fact, you can benefit from putting the majority of your efforts into the online world, and bring your physical marketing efforts to a minimum. And if you still want to focus on printed advertising, try something different and interesting, like an Alpha card or branded merchandise that has a difference. By honing in on your physical marketing and choosing alternative, interesting forms, your footprint will make a bigger impression.
Be Somewhere, Not Everywhere
When it comes to your communication, you’re going to want to make sure your messages count. So, instead of shouting about everything, anywhere that you can, you need to gain some focus. Just like using the right platforms and targeting the right people, you need to do the same with your messaging. Try to focus your messages in one place that works, and not spreading them like wildfire without an intended recipient.
Keep Your Brand Simple
And finally, you’re going to want to work on your branding too. The best ways to produce effective branding is to focus on the details. Like every other point in this piece, less is definitely more when it comes to your brand. You’ll find that the simpler you are with your brand, the easier it is for your audience to connect with you. When you stick to your ethos and tell a story, you don’t need bells and whistles to get attention.
