When planning a corporate event, it’s important to set goals for event impacts and outcomes.
Many event planners think only in terms of specific technical goals for their employees. Maybe they arrange workshops, hire teachers, or create power points in an effort to convey information that they feel is vital for their employees to have.
Often planners also focus on ensuring an enjoyable and relaxing time for employees, with time to unwind and relax, social occasions, and team building activities.
Among all these priorities, a keynote speaker may be seen as an afterthought. You’re supposed to have one, but how much does it matter who they are or what they have to say?
As it turns out, it matters a lot. The right corporate keynote speaker will set the whole tone for the event. After their inspiring and motivating speech, attendees will have a more clear idea what they, themselves want to get out of the event.
They will listen more closely to instruction, participate more fully in workshops, and use social mingling as a tool to improve their connections within the company rather than just exchanging idle chatter.
So how do you choose the right keynote speaker for your corporate event? Here are some tips to make sure your keynote speaker will leave a lasting impact on your employees and the company as a whole.
The Right Speaker Will Motivate and Revitalize
Nothing is more motivational than a vision.
Have you ever felt as though you had a vision for your company, but you were having trouble getting employees on board? Have you felt like all the people you hire end up working for a paycheck or to advance their own career, not with the inspiration that comes from catching onto a bright vision?
The right keynote speaker can change all that. Choosing a great keynote speaker means choosing someone whose focus is on creating vitality and honing purpose.
If your company is suffering from high turnover, low customer satisfaction, or stagnant growth, all of these problems can be overcome with an injection of inspiration and motivation from a truly great speaker.
Even if your company has acceptable turnover and growth, there is always room for more motivation and better alignment with the corporate vision.
The Wrong Speaker: A problem Worth Avoiding
Selecting any random speaker who is available on a given weekend can turn into a disaster. Maybe it will turn out that their topics are irrelevant to your company, or that their style and tone don’t fit your corporate vibe.
Equally likely, they might have amazingly relevant content in their speeches–but deliver them in a way that puts the audience to sleep.
It doesn’t matter how relevant and actionable the advice if no one hears it.
Choose The Right Corporate Event Speaker
If you are looking for a speaker for your next corporate event, don’t settle for someone with a reputation for boring talks and uninspiring content.
Choose the corporate event keynote speaker who has a longstanding reputation for improving motivation, engagement and drive. The right speaker can make the whole event worthwhile, so make the right choice—and book well in advance.
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