Billions of people use the Internet every day, and that means it needs to be a significant part of every business’s marketing strategy. The good news is you can read all about the core digital marketing basics that every business should consider, below.
Website
Your website is the cornerstone of your business online. All roads should lead back to it, and your main job is to get people to find it, visit it and complete actions there including buying your products.
What that means is your website is hugely important and worth investing some time and money in to get it right. Getting your website right primarily means that you offer a good experience of using it to your customers which means things like clear navigation, fast loading times, and the proper use of white space.
It also means making sure that you use your professional branding across the whole of your site from the colours you pick to the language and images you use.
SEO
Once you have a website the next digital marketing basics you will need is SEO or search engine optimisation. SEO is all about getting your website found among the millions online, by the right people. Those that are most likely to buy your product.
You can have a go at doing your own SEO yourself if you like, but most businesses don’t know just because it’s such a complicated business. Indeed, there are various factors to consider including on-page, off-page, technical SEO and local SEO all of which have multiple strands to get right. That is why many business owners choose to work with an SEO Agency as they provide the most up-to-date and extensive experience in this area. This then leaves business owners and their employees free to do what they do best to run their businesses.
Social Media Marketing
There’s no denying that social media is massive, and that means if you don’t have a presence on these platforms as a business you are missing out. That is why this is the next digital marketing basic your business needs to have.
The thing with social media though, is that while it can be used to make sales, it’s also a very useful marketing tool, and that means there is a delicate balance that must be struck. To that end, avoid too many sales / product-only posts and use it to build the identity and reach of your brand instead.
Content Marketing
Content marketing is all about creating content that can be used on a variety of channels to help encourage people to interact with your brand at all elements of the sales funnel. This means the content you will create for those just learning about your business or product will be different from the content you will create for those who are in the buying phase.
Additionally, it’s important to match the content you create not only to the target audience you are looking to attract, and the stage in the buying process but the platform you will be using to reach them as well. For example, if you want to reach them on Instagram a photo post or Instagram Live is a much better option than a link to a long blog.
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