The US currently has over 1.8 million nonprofits, which comprise 10% of companies registered in the US and 6% of the economy. Nonprofits can be set up for a range of causes and are designed to help any number of social causes and generate a profit, with all monies raised going back into running the organization.
As a nonprofit leader, you’re already familiar with the landscape. But have you considered the untapped potential for growth and improvement in your organization? Imagine the increased impact and efficiency you could achieve by refining your strategies and operations.
Collaborate
Collaborating with other nonprofits can enable you to tap into their resources and reach and expose both of your audiences to the good each other does. For instance, a nonprofit focused on education can collaborate with a health-focused nonprofit to provide holistic support to underprivileged children. This not only expands your reach but also saves money by utilizing resources more efficiently and creating more effective programs that deliver the exact assistance required.
Improve Accounting
A more efficient and effective method of disturbing your income, tracking your expenses, collecting donations, and dividing funds will not be an excellent area to focus on. The reality is that even just a cent wasted can impact what you do. If you cannot control your day-to-day expenses, track all income and outgoings, keep a paper trail, or predict future costs and donations, then you’ll likely find yourself in trouble sooner rather than later. You need assistance from specialist nonprofit tools and personnel who understand exactly how to approach the money side of things to ensure that you meet all regulations and requirements set out for nonprofits and to ensure you can balance the books. It can be a good idea to invest in nonprofit accounting software that can handle the intricacies of running a nonprofit, assist you with impeccable record keeping, and ensure that you have the appropriate funds in the right places for the work you do.
Overhaul Your Social Media Accounts
If your social media accounts are starting to feel like you’re just shouting into the abyss and no one is answering you, then it’s time you upped your game when it comes to what you’re posting online. You need to take the time to understand how social media works and look into strategies that can work for you. Are others in your niche getting more exposure? What are competitors doing, and how do they use social media? What does your audience want to see? What type of content appeals to those you help? What you put out needs to speak directly to those you can help and those who can help you help them. You need to appeal to donors, the wider public, and your target audience, if applicable.
Creating a social media strategy can seem daunting, but it’s a crucial step in enhancing your online presence. Start by identifying those you need to reach using data and research you have already. Then, identify which platform would work best for you and the type of content that the people you’re trying to reach respond to more. From here, you can build a strategy that helps you rather than just another thing you do that does not yield any results.
