As shocking as it is to consider, 2023 is drawing to a close. Pretty soon, 2024 will be here, and if you are a business owner, that can mean the start of a brand-new year and a brand-new marketing strategy.
It is true that marketing strategies change all the time, and it can feel hard to stay on top of the evolving trends. However, the data is in, and there are some predicted marketing strategies for 2024 that will help you grow your business.
So, read on to learn more about what they are.
Video Marketing
When designing a website, you are going to need written content to help the bots from the search engines to identify keywords.
However, it seems that video marketing is going to be a huge part of marketing for 2024, and if you are looking for a way to up your sales or your client list, you will need to look into product videography services. This will help you to focus the video on your brand, develop your own style, and assess the types of videos that your client or customer base prefers.
AI Marketing
OK, so AI seems to be everywhere at the moment, and it is moving into the realm of marketing, too.
It seems that going into 2024, it is predicted that many marketing teams will be using AI to assess large data sets, which will help them determine their next move. It will also help them to automate repetitive tasks. It has even been developed to help with customer service, as most websites now have an AI chatbot, which can help your customers get the help they may need 24/7. Great!
Brand Purpose
You know that the aim of building a brand is to get recognition in the industry.
However, in recent research, it has been found that many people who are looking to make a purchase are aiming to do so with brands that talk about their aims. Here is an example: if you and your team are big on creating products using green energy, this could be a great example of a brand purpose. You are dedicated to offering a service with minimal impact on the planet. This can be showcased on your website or in one of the videos that you use to advertise yourselves. So, build a brand purpose.
Social Media Links
If you have a business in 2023 going into 2024, you need to be on social media.
There is more to this than simply having a landing page and some blog posts. In 2024, there is predicted to be a rise in the need for social media links to make purchases. In short, this means that you need to have stronger and easier-to-navigate links between your social media page and your website’s selling page. This will up your sales quickly and help ease the purchasing steps for customers who may be in a time crunch.
